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Yearbook Writing
School Yearbook Writing
Good yearbook writing can turn an ordinary yearbook into an extraordinary collection of memories.
What Makes Good Yearbook Copy
Tells all sides of the story.
Doesn’t include personal opinions.
Includes quotes from real people.
Tells people something they don’t already know.
Provides an interesting angle or approach to the story.
Collecting Information and Interviewing for the Yearbook Story
The information you collect will depend on the angle you choose for the story. Make sure all of your interview questions support your story angle.
Interview numerous people so you’ll have plenty of information and quotes to use in the story.
Before interviewing, gather as much background information as possible.
During the interview, follow
yearbook interviewing best practices
.
Take notes immediately following the interview so that you don’t forget anything.
Writing Effective Yearbook Copy
Paint an accurate picture of the event with vivid, descriptive language.
Use clear, concise sentences and short paragraphs.
Use precise, specific language instead of general descriptors.
Incorporate quotes to move the story forward.
Writing Yearbook Captions
Yearbook captions are the most read copy and should be included with every yearbook photo.
Begin with interesting and engaging words.
Write concisely.
Identify all of the people in the photos when there are five or fewer people featured.
Use complete sentences. Multi-sentence captions add to the information and allow for quotes from people in the photos.
Writing Yearbook Headlines
Headlines are usually made up of a main headline and a sub headline, with the main headline appearing three times larger than the sub headline.
The main headline should grab the reader’s attention, while the sub headline should summarize the content on the page.
View examples of good headlines and sub headlines
.
Intrigue the reader with a play on words.
Use present tense and active voice.
Eliminate unnecessary words.
View yearbook covers and pages in our
gallery
FEATURED RESOURCES
Copywriting Best Practices
Writing Yearbook Captions
Writing Yearbook Headlines
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