A yearbook headline grabs readers’ attention and draws them into the story. Headlines should be interesting and should clearly relate to the content of the yearbook page. Headlines are rarely complete sentences and are usually two to five words in length.

Yearbook Headline Writing Tips

• Review the contents of the page to get a complete understanding of its message.
• Brainstorm intriguing and attention-getting words that tie into the story.
• Use action verbs in present tense.
• Think of a clever play on words that could grab the reader’s attention.
• Focus on a positive aspect of the story.
• Eliminate unnecessary words—use commas rather than “and,” the,” or “a.”

Yearbook Headline Design Headlines can also become effective design elements. Consistent headline design elements can create uniformity throughout the yearbook. Variation in headline styles between sections can create interest as well.  Main headlines generally range from 36 to 60 points. Secondary headlines are commonly between 14 to 18 points.

Headline Types
These headline types help to add visual interest to your headline.

Kicker A short phrase introduces the main headline. It consists of a one line secondary head over one or more lines of a primary head. Using this treatment focuses the attention on an attention-grabbing headline.
Hammer head A one-or two-line primary headline is followed by a subhead. The primary headline should be roughly twice as large as the subhead. Here, the visually appealing primary head, "Tray Chic," is reinforced by a secondary head that tells more of the story.
Tripod head One or more lines of a primary headline are set next to one or more lines of the secondary headline. In this example, the font used on the primary head is a perfect fit for the story.