A photo captures the moment; the words record the event.

Yearbook copy documents the people, the places, the emotions—the stories of the year. Good yearbook copy recounts a meaningful and captivating story 5, 25 or even 50 years after the event occurred.

Each copy block on a spread has a specific purpose:

• Headlines hook and entice the reader
• Captions identify the people and action taking place in a photo
• Body copy recreates the event for the reader

Copy is more than words on a page, it is an element of design. Use the headlines, captions and body copy to create pages that are interesting to look at as well as to read. Magazines, newspapers and other yearbooks are a good resource for gaining design inspiration.