Yearbook Themes and Design

A strong theme and complementary page layouts result in a yearbook with impact!

Choose a Yearbook Theme

Choosing a Yearbook Theme

Choosing a yearbook theme is the first step of your project. Your theme will help determine the design, colors and tone you choose later.

Have your yearbook staff brainstorm the following questions:

  • What makes your school unique?
  • How is this year different from any other year?
  • How are community or world events impacting the students in your school?
  • What characteristics best describe student life today?

Consider these additional tips for exploring your yearbook theme:

  • Explore verbal and visual twists that would make a fun theme.
  • The yearbook theme should be broad enough to allow for creativity within the scope of the concept.
  • Avoid overstating the theme; simply support it through details in the photos and copy.
  • Copy and design should link the theme throughout the book.

Narrow your ideas down to some select favorites, and come up with slogans or phrases that reflect those concepts. View school yearbook slogan ideas

Design Yearbook Pages

Yearbook Page Design

Effective yearbook design draws the eye to the page and grabs reader attention. It should bring focus to the content rather than the design itself.

Yearbook Typography

Using Typography in Your Yearbook

Typography (font choice) will add to the look and feel of your yearbook theme. Decide your yearbook’s personality and use these tips for choosing fitting fonts:

  • Be sure not to use too many fonts. Consider using one serif, one sans-serif and a script font, for accent, for the entire yearbook or for each section.
  • Because the body copy and captions in the school yearbook are generally 9 to 12 points, use an easy-to-read font like Times or Garamond. Serif fonts increase readability for body copy and captions.
  • View Typographic Guidelines.
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