School Yearbook Ideas from Experienced Advisers

Experienced yearbook advisers share their ideas to help you in your yearbook project.

Adviser Ideas Archive

Yearbook Selling Ideas

1. Hone Your Message

Our yearbook staffers wear staff T-shirts every Friday that say "You're In It..." on the front and "Do You Have It?" on the back. We print these bold, attractive shirts in school colors and our staffers are often approached by students who ask about the shirts. This gives us a chance to promote yearbook face-to-face with other students and to generate excitement.

- Matt Smith, Tarboro High School


2. Incentives for Selling

I offer a five percent sales commission on any item that we sell in the name of yearbook-advertisements, yearbooks or any other item that the staff may sell. I do not pay in cash, but in Cauley Cash. These oversized bills that bear my image are given to staffers periodically to help motiviate them. They can be redeemed for yearbook or personal senior seniour advertisements.

- Charles Cauley, East Boston High School


3. Direct Sales

We have found that a direct student-to-student approach works great. We always send yearbook staff into class homerooms to encourage participation. This may mean conducting surveys/polls related to our theme or generating ideas/feedback from the students. We also have a signing party, which has become a tradition and a must-go-to-event! Word of mouth of the fun time at the party (at which admission is a yearbook pre-purchase) has spiked sales because everyone wants to be there!

- Ann Marie Donnelly, St. Augustine Cathedral School


4. October Sales

This year our committee did something different from the previous years. We decided to have an early bird sale for October only. The sale allowed parents to purchase the yearbook at cost. We did not make a profit on the book, just the additional options. This selling tactic worked great! We sold more that 175 of our 251 total books in the month of October alone. Then for Christmas we made yearbook gift certificates which we sold at a slightly elevated cost for the month of December. Overall, we have just about 20 more yearbooks for sale.

- Veronica Gatling, Desert Christian Elementary School


5. Timing of the Sale

One thing that I learned as a first year editor last year was to make sure that when you put your books on sale, try not to do your selling at the same time as any other school sales. I was not aware that the school was going to have a second round of portraits made, so I was trying to sell the yearbook one week after parents had just written checks for more pictures. If you can get your books sold during a relatively quiet money raising time, you can sell more.

- Cherie Layton, Beverly Elementary School


6. Package Deal

We sell half of our yearbooks at the beginning of the year as part of a PTA membership package option. Yearbooks sold during this time frame are cheaper than when we sell for presale, and presale costs are much cheaper than if they buy after presale has ended. By selling them in the membership package, it also helps our membership drive as well.

- AJ Pratt, Quail Run Elementary School


7. Discounts and Advertising

  • We break up the price. The earlier you order the cheaper the price.
  • We also offer a discount to families who have several students in the school.
  • We advertise frequently in almost every note that goes home.
  • We make sure the student photographers are visible at every school function. This way the students know their picture will be in the yearbook.

- Pamela Martin, Merced Christian School

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